Project Summary
Graduation Project for BA (Hons) Design Communication in LASALLE
From kitsch to abstract, 'Souvenir City' explores authenticity in commodified souvenirs. Through employing visual distortion techniques such as scanning and collage, it transforms mass-produced trinkets from Singapore and Bangkok into abstract art. These accumulate in a three-part collection souvenir shop where I am showcasing my perceived version of authenticity, selecting souvenirs that naturally incorporate a distortion effect. This challenges international students to reframe the concept of 'authentic' souvenirs and embrace possibilities for creative transformation.
⎯⎯⎯⎯⎯
Role: Art Director, Coder, Web Designer, Graphic Designer (all hats)
Tools: Adobe Illustrator, Photoshop, InDesign Premiere Pro, After Effects, Figma, Visual Studio Code
⎯⎯⎯⎯⎯
Deliverables:
3. Resampled Souvenir Publications
4. Souvenir Collection
⎯⎯⎯⎯⎯
Featured:
The Bangkok Edit
The Singapore Edit
The Singapore x Bangkok Edit
Branding and Identity
