Circles.co Website Transformation
Circles, a leader in digital-first SaaS products, approached me to revamp their outdated digital presence, which no longer reflected their dynamic nature or evolving product positioning. The goal was to reposition them from "just another tech brand" to a bold, customer-centric innovator while aligning the design with their refreshed visual identity guidelines.
My primary focus was to collaborate closely with the Circles B2B marketing team to refine and elevate the website's design. This collaborative approach ensured a deep understanding of their goals and messaging while enhancing the user interface for a seamless user experience. Additionally, I sourced and partnered with a developer, working closely with them to guarantee the final output aligned precisely with the envisioned designs.
The result is a more engaging website that effectively communicates Circles' offerings, enhancing visitor understanding and driving increased traffic and lead generation. This redesign also strengthens Circles' brand image, positioning it as a modern and dynamic industry leader.
Visit the website here.
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Role: Website Designer and Project Lead
Tools: Figma and WebFlow
