MIKA SACDALAN
Product designer who began in brand design
and now owns product decisions end-to-end
Scaling Jetpac's navigation
Restructuring Jetpac's navigation from a single-product hierarchy to four product structure
- 39Kusers
- 3%cross-sell baseline
- 29%page reduction
One destination for every product
Consolidated four disconnected purchase paths
- 16.4Kmonthly visits
- 4 minsmedian time spent
- 21.4%voice conversion rate
Website homepage redesign
Transforming a single-product page into a multi-product conversion engine for 39k monthly travelers
- +7%hero-to-product click-through rate
- 5–6 minutessession duration
- 8new core components
Reducing drop-off at sign-in
Prioritising social auth and introducing passwordless
- +5%sign-in conversion
- +7%social or passwordless
- 4 → 2steps to sign in
Profile Experience
Redesigning account management into a modular self-serve hub
- -67%ticket volume reduction
- 72.3%engagement rate
- 58%peak weekly CTR
Scaling Jetpac's navigation
Restructuring Jetpac's navigation from a single-product hierarchy to four product structure
- 39Kusers
- 3%cross-sell baseline
- 29%page reduction
Reducing drop-off at sign-in
Prioritising social auth and introducing passwordless
- +5%sign-in conversion
- +7%social or passwordless
- 4 → 2steps to sign in
